I’m all about subtlety in logo design. When you find the balance between quirky and cool, it can be magical.

I’ve been reading alot about the hidden arrow in the FedEx logo and just trying to picture in my head (the logo), I am coming up with nothing. I had to go to their website to see it and it doesn’t do it for me. The “arrow” is meant to represent the speed of FedEx’s service. To me, it just looks like “turn right.”

In case you’re not seeing it immediately… it’s the white space between the E and the x. That was not nearly as fun as finding the hidden Mickeys at DisneyWorld.