when a logo is TOO subtle

I’m all about subtlety in logo design. When you find the balance between quirky and cool, it can be magical. I’ve been reading alot about the hidden arrow in the FedEx logo and just trying to picture in my head (the logo), I am coming up with nothing. I had to go to their website [...]

Play with your type.

You know how in certain blogs, you see the tags on the side and the words appear in random sizes? I never quite knew the reason for the giant fonts but obviously there is a reason because wiki says so. I’ve seen this as a design trend as well over the past few years as [...]