when a logo is TOO subtle

I’m all about subtlety in logo design. When you find the balance between quirky and cool, it can be magical. I’ve been reading alot about the hidden arrow in the FedEx logo and just trying to picture in my head (the logo), I am coming up with nothing. I had to go to their website [...]

Play with your type.

You know how in certain blogs, you see the tags on the side and the words appear in random sizes? I never quite knew the reason for the giant fonts but obviously there is a reason because wiki says so. I’ve seen this as a design trend as well over the past few years as [...]

Font Hate

Okay, perhaps hate is too strong a word to use, but there are fonts out there that need to never surface again. I can’t say I am the best designer at putting together a really cool, innovative font combination… I tend to stick to the classics or the tried and true. I do love to [...]

Because I am a type geek…

I looooovvvveee typography. I really do. My cousin, Tracy, sent me this cool Periodic Table of Typefaces and I’m seriously going to print and frame it. I wonder if geeky scientists do the same with the Perdiodic Table of Elements. Thank you, Tracy!

Top Ten Typography Sins

This original article, by Stephen D. refers to web typography, but I keep seeing the same mistakes over and over in print as well. Using dumb quotes is a particular hate of mine and I see it in national campaigns all the time. The following are common among non-graphic designers, but if you ARE a [...]

Kinetic Typography

Hey everyone. I’ve recently posted on facebook about kinetic typography (a.k.a. animated typography) and how I think it’s just great. Not sure I’d ever have a use for it in what I do but I think the designers that come up with this are just brilliant. Check out this snippet from Lock, Stock and Two [...]