I’m all about subtlety in logo design. When you find the balance between quirky and cool, it can be magical. I’ve been reading alot about the hidden arrow in the FedEx logo and just trying to picture in my head (the logo), I am coming up with nothing. I had to go to their website [...]

One of my favorite projects is logo re-design. It’s fun to go with something you know the client does not like and find a way to make it better. Sometimes, big companies feel it’s time for a change and the changes aren’t always good. I found this article online but I don’t necessarily agree with [...]